One topic discussed in this section is the tactic of trying to sell films through soundtracks. Music videos and getting audiences hooked on some of the songs to encouraged them to go to the theatres. Examples of successful films included American Graffiti, Saturday Night Fever, and Flashdance. I think that also older past songs can pump up the audience with enthusiasm. Two movies I saw in theaters this past year did this. Yes, Man uses Journey’s song “Separate Ways”. They played the very beginning of the song as Jim Carey’s ringtone but he keeps ignoring the call. However the audience knew what song it was because it is so well known. It also adds humor that this would be the song for such a dull character. Then at the end to get back his girl, his character goes back with that song playing in the background. Then I saw The Hangover and one of the most hilarious scenes was when they sing to Phil Collins “Don’t Lose My Number.” Everyone in the packed theater lost it and my boyfriend was whispering to me what is that song. I could barely answer because I know it so well. My mom is a die-hard Phil Collins fan and she played this song all the time she was pregnant with me. Before I was born I was hooked to his music.
There has been a noted decrease in the amount of sales for soundtracks or people may buy them but not see the film. In the 1960’s and 1970’s soundtracks sold themselves. I think here in the U.S. we are no longer the best target market for soundtracks anymore. It coincides with that we are no longer MTV’s primary target audience anymore. It would be cool to see the next movie and music trend. Maybe some new technology will bring back the love of both soundtracks and films.
“Separate Ways” used in Yes, Man
http://www.youtube.com/watch?v=_y_nkA54YUQ
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